A new comic’s up at ComicsAlliance today! I had to take an extra week break, but you’ll get a make-up comic next Monday! Two weeks in a row! Not too shabby.
This week I discuss comics merchandise, and why the heck it’s so hard to get women’s sizes in Batman shirts. Read on!
For folks who don’t know, PREVIEWS is the distributor catalog from which comic shop retailers order their stock. Readers can purchase a copy of the catalog and use it to preorder items through their store — especially handy for items your shop might not ordinarily stock (because they have no idea there’s a market for them unless you tell them… which you can’t do if you have no idea such products exist).
As previews is primarily aimed at Diamond’s customer — the retailer — the dearth of clothing items in women’s sizes may be attributable to the pervasive notion that women don’t shop in comic shops… which becomes a self-fulfilling prophesy when shops don’t stock merch for them.
There is one thing I would like to add to this. As frustrating as Diamond’s exclusion of women’s sizes is, there are options available to women who range in size from S to XL. Hot Topic, Forever 21, and Wet Seal are just a few of the stores that now carry Marvel t-shirts for women. and thankfully they’re mostly of the non-rhinestone variety.
But plus-sized women are denied even the mall store options. Despite all of these stores having plus-sized clothing lines, with one or two occasional items as the exception, there is literally nothing out there for larger women. So not only does Diamond need to get its act together when it comes to offering women’s sizes, but the licencing departments for both Marvel and DC need to get their acts in order to make sure that women’s apparel of all sizes are not being excluded from the licensed collections.